Vijay Karnataka is the highest circulated Kannada newspaper circulated across the state of Karnataka. The newspaper launched in the year 2000 became an instant hit. The super success of this newspaper is what prompted Bennett, Coleman & Co. Ltd to buy Vijay Karnataka from its previous owners - VLR Group.
Reasons for Popularity:
Vijay Karnataka implemented one of the most unique marketing campaigns to become popular among newspaper readers in Karnataka. The newspaper was actually distributed for free of cost for an entire month. Once it became a part of people’s lives it was reasonably priced at Re. 1 per copy.
Vijay Karnataka is different from most newspapers because all its pages are printed in color. As a result it is quite popular amidst the youth. Moreover a host of specials dealing with topics like sports, politics, business, lifestyle etc have skyrocketed the readership figures of Vijay Karnataka over the past few years.
Growth of advertising in Vijay Karnataka:
Newspaper readers in Karnataka start their day with a fresh copy of Vijay Karnataka. The biggest proof of this is Vijay Karnataka has more than fifty thousand readers in Bangalore alone. Therefore it is needless to say that booking classifieds in Vijay Karnataka generates great response from readers.